Google Ads for Estate Agents

Appear in front of motivated prospects at the exact moment they are searching for property-related services. Whether they are looking to buy, sell, invest, book an inspection, or enquire about a development, Google Ads helps place your business in front of the right audience with the right intent.
At Imekan, we plan, build, manage, and optimise Google Ads campaigns tailored to your goals, market, and audience. From search campaigns to retargeting and conversion tracking, we focus on driving qualified traffic that turns into real business opportunities.

Why Google Ads

Capture Intent. Not Just Attention.

Unlike awareness-based channels, Google Ads captures existing intent — you appear in front of people already looking for land, homes, developments, valuations, or investment opportunities.

Real Search Intent

Reach people actively searching for buy, sell, rent, invest or value — not passive scrollers who may or may not care.

Fully Measurable

Track clicks, calls, forms, conversions, and cost per lead with complete clarity on what is working and where to improve.

Faster Qualified Leads

Generate enquiries quickly from high-intent prospects, rather than waiting months for organic growth to deliver results.

Pay Per Click Only

Your budget is spent exclusively on people who actively click through to your offer. No wasted impressions on uninterested audiences.

Targeted Audiences

Reach specific demographics, locations, and intent themes — from first-time buyers to landlords looking for property management.

Scale With Results

Start with a modest budget and scale campaigns as performance data confirms what converts — growth driven by evidence, not guesswork.

Hyper-Targeted Campaigns & Retargeting

Every market is different. We build strategies around your location, audience, property type, service focus, and business objective — not generic templates.

Bring Back Lost Opportunities

Not every visitor converts on the first visit. Many click, browse, compare, and leave. With retargeting, we keep your brand in front of interested visitors after they leave your site — especially valuable for high-ticket offers where buyers need multiple touchpoints.

Full Service Management

Everything Handled For You

Our Google Ads service removes guesswork and gives you a structured, managed acquisition system — from setup to monthly strategy calls.

Full Service Management

Everything Handled For You

Our Google Ads service removes guesswork and gives you a structured, managed acquisition system — from setup to monthly strategy calls.

Starter

Search Ads Only

Starting from

£350

+ VAT

Then £500/mo + VAT

Search campaign management

Keyword research & strategy

Ad copy creation

Conversion tracking setup

Monthly reporting & calls

Growth

Search + Display Ads

Starting from

£350

+ VAT

Then £500/mo + VAT

Everything in Search Ads

Display retargeting campaigns

Audience building & segmentation

Brand visibility across Google network

Enhanced conversion reporting

Starter

Search Ads Only

Starting from

£350

+ VAT

Then £650/mo + VAT

Everything in Search + Display

YouTube & video ads

Full-funnel awareness to conversion

Video creative consultation

Performance Max campaigns

Our Process

A Clear Path From Strategy to Growth

Six structured steps to build and manage Google Ads that consistently generate qualified enquiries for your real estate business.

01

Discovery & Market Review

We assess your goals, target audience, location focus, current setup, and opportunities in your market before anything is built.

02

Keyword & Campaign Planning

We identify relevant search themes and build a campaign structure aligned with your offer and buyer intent stage.

03

Tracking & Setup

We configure Google Ads, Analytics, Tag Manager, and conversion tracking so every result is accurately measured from day one.

04

Launch & Initial Testing

Campaigns go live with closely monitored performance, early data review, and immediate optimisation where opportunities appear.

05

Ongoing Optimisation

We improve keyword efficiency, ad messaging, bidding, targeting, and conversion performance continuously over time.

06

Reporting & Growth Decisions

You receive clear performance updates and strategic guidance to help you scale campaigns with confidence and clarity.

FAQ

Common Questions
What is Google Ads for real estate businesses?

Google Ads is a paid advertising platform that allows real estate businesses to appear in Google search results when people search for relevant property services, developments, locations, or investment opportunities.

How long does it take to see results?

Initial activity can begin within days of launch, but stronger performance usually develops over time as campaigns gather data and are optimised. The timeline depends on your market, offer, competition, landing page quality, and budget.

Can I target specific locations?

Yes. Campaigns can be targeted by city, region, postcode areas, radius targeting, or other location settings depending on the campaign objective and market area.

What types of Google Ads are most effective?

Search campaigns are often strongest for capturing active demand, while retargeting, Performance Max, display, and YouTube can support visibility, follow-up, and conversion at different stages of the buyer journey.

Do I need a landing page?

A strong landing page is highly recommended. Even the best ads can underperform if the page experience is weak, unclear, or not built to convert visitors into enquiries.

Do you manage tracking and analytics?

Yes. We support Google Analytics, Tag Manager, and conversion tracking setup so your campaigns are measured properly from day one — giving you full visibility on what generates results.