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Meta & Google Ads

Meta & Google Ads for Real Estate

Put your properties in front of buyers who are ready to act. We plan, launch and manage performance-driven Meta and Google campaigns that reach serious local, diaspora and high-net-worth buyers, then optimise every week until the cost per qualified lead and cost per inspection come down.

Property ad on a phone beside a marketing analytics dashboard
The challenge

Spending on ads but not seeing serious buyers?

  • Boosted posts bring likes and comments, not qualified enquiries
  • Leads that never answer the phone or have no real budget
  • No idea which campaign, audience or creative actually produced a sale
  • Diaspora buyers you can’t reach without wasting budget on the wrong countries
How Imekan solves it

We build campaigns around your buyer, not around vanity metrics. Every ad, audience and landing page is designed to produce enquiries your sales team can convert, and every naira of spend is tracked from click to inspection to sale.

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What’s included

Everything You Need, Done for You

Buyer research and audience strategy (local, diaspora, HNW)
Campaign setup on Meta (Facebook & Instagram) and Google (Search, Display, YouTube)
Ad copy, creative direction and A/B testing
Lead forms and WhatsApp click-to-chat campaigns
Retargeting for website visitors and video viewers
Pixel, conversion API and call tracking setup
Weekly optimisation and budget management
Monthly report on leads, inspections and sales
How it works

Our Process

1

Audit & research

We review past campaigns, your projects and your best buyers to define who to target and where.

2

Build

We set up tracking, audiences, creatives and landing pages, ready for launch.

3

Launch & test

Campaigns go live with several audiences and creatives so we learn what works quickly.

4

Optimise & scale

We cut what doesn’t perform and scale what does, reporting on cost per lead and per inspection.

320+

qualified leads generated in 90 days across recent campaigns

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Pricing

Meta & Google Ads Packages

Choose a starting point. Every package is tailored on your strategy call.

Launch

One project, one platform

From₦XXX,XXXper month
  • 1 platform (Meta or Google)
  • Up to 2 campaigns
  • 4 ad creatives per month
  • Monthly report
Get Started
Most popular

Growth

Most popular for developers

From₦XXX,XXXper month
  • Meta + Google
  • Up to 5 campaigns incl. retargeting
  • 8 ad creatives per month
  • WhatsApp lead routing
  • Fortnightly calls
Get Started

Scale

Multiple projects or markets

From₦XXX,XXXper month
  • All platforms incl. YouTube
  • Unlimited campaigns
  • Diaspora market targeting
  • Dedicated account manager
  • Weekly reporting
Get Started

Ad spend is paid directly to Meta and Google and is not included in our fee.

FAQs

Questions About Meta & Google Ads

How much should I spend on ads?

Most developers start with a monthly ad budget that can produce 30–60 leads, so we can learn quickly. We’ll recommend a figure on your strategy call based on your property prices and goals.

Can you target buyers in the UK, US and Canada?

Yes. We target diaspora audiences by country, language and interests, and tailor messaging around trust, payment plans and remote buying.

How soon will I get leads?

Most campaigns produce their first qualified enquiries within 1–2 weeks of launch.

Do I own the ad accounts?

Yes. Campaigns run in your own ad accounts, so you keep all data and history.

Ready to Get Started with Meta & Google Ads?

Book a free strategy call and we’ll recommend the right package for your projects.

Book A Strategy Call

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