A buyer can learn more about a property from a one-minute video than from twenty photos. Video also performs better in ads and on social media. Here are seven formats every real estate business should be using.
1. The property walkthrough
A smooth, well-lit tour of each unit type, from the entrance through every room. Keep it under two minutes and add captions for viewers watching without sound.
2. Drone and neighbourhood footage
Show the estate layout, access roads and nearby landmarks. Location sells as much as the building does.
3. Construction progress updates
Monthly clips from site prove that off-plan projects are moving and give existing buyers something to share.
4. Developer or founder message
A short, honest video from the person behind the company puts a face to the brand and builds confidence, especially for diaspora buyers.
5. Buyer testimonials and handovers
Real buyers receiving their keys or explaining why they chose you are powerful social proof.
6. Explainers
Short videos answering common questions about title documents, payment plans or the buying process position you as a trusted expert.
7. Reels and short-form clips
Ten to thirty second clips such as a stunning view, a kitchen reveal or a quick tip are ideal for Instagram, TikTok and YouTube Shorts, and make excellent ad creative.
Tips for better results
Shoot vertically for social media and horizontally for YouTube and your website, use natural light, keep the first three seconds eye-catching and always end with a clear next step. Our Content Creation team can plan and produce all seven formats for you.