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Google AdsGoogle Ads for Real Estate
Be the first result when serious buyers search. People searching for “land for sale in Lekki” or “3 bedroom apartment in Abuja” are ready to act. We put your projects at the top of Google Search and YouTube, track every call and form, and follow up every lead within 10 minutes.
Missing buyers who are already searching?
- Competitors appear first when buyers search for your location
- Clicks that cost a lot but never become calls or enquiries
- Broad keywords that attract renters and job seekers instead of buyers
- No idea which keywords actually produced inspections or sales
We target high-intent searches for your locations and property types, write ads that match what buyers are looking for, and send them to fast landing pages. Every call and form is tracked, so budget goes to the keywords that produce inspections, not just clicks.
See packagesEverything You Need, Done for You
Our Process
Keyword research
We find what your buyers search for, what it costs and where competitors are weak.
Build
We set up campaigns, ad copy, extensions, tracking and landing page fixes.
Launch & test
Campaigns go live with tight keyword groups so we learn what converts.
Optimise & scale
We cut wasted keywords, raise bids on winners and report on cost per inspection.
to respond to every new lead, so buyers who search never go cold
View All Case StudiesGoogle Ads Packages
Choose a starting point. Every package is tailored on your strategy call.
Search Starter
One project on Google Search
- Lead follow-up & booked inspections
- 1 project
- Up to 2 Search campaigns
- Keyword research
- Call and form tracking
- Monthly report
- Recommended ad spend: ₦250,000+/month
Growth
Most popular
- Lead follow-up & booked inspections
- Search + Performance Max
- Remarketing
- Landing page recommendations
- Up to 4 campaigns
- Fortnightly calls
- Recommended ad spend: ₦450,000+/month
Scale
Multiple projects or markets
- Lead follow-up & booked inspections
- Search, PMax, YouTube and Display
- Unlimited campaigns and projects
- Diaspora location targeting
- Dedicated account manager
- Weekly reporting
- Recommended ad spend: ₦1,000,000+/month
Prices are our management fee, plus VAT. Ad spend is paid directly to Google. Running Meta too? Our Paid Advertising bundle costs less than both separately.
Questions About Google Ads
Should I start with Meta or Google?
If people already search for your location or property type (for example 'land for sale in Lekki'), start with Google to catch that demand. If you need to create demand, reach the diaspora or show off a new project visually, start with Meta. Most developers get the best results running both, which is why our bundle saves you money.
Do people really search for property on Google?
Yes. Buyers search for locations, property types and developers by name, at home and abroad. Those searches show clear intent, so they often convert to inspections faster than social ads.
Will I appear above my competitors?
We bid on the searches that matter most to you and on your own brand name, so you show up at the top when buyers are ready.
Do I need a website?
You need a fast landing page for each project. If you don’t have one, our Website Development service can build it.
Works Well With
Ready to Get Started with Google Ads?
Book a free strategy call and we’ll recommend the right package for your projects.