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Paid AdvertisingPaid Advertising for Real Estate: Meta & Google Ads
Put your properties in front of buyers who are ready to act. We plan, launch and manage performance-driven Meta and Google campaigns that reach serious local, diaspora and high-net-worth buyers, then optimise every week until the cost per qualified lead and cost per inspection come down.
Spending on ads but not seeing serious buyers?
- Boosted posts bring likes and comments, not qualified enquiries
- Leads that never answer the phone or have no real budget
- No idea which campaign, audience or creative actually produced a sale
- Diaspora buyers you can’t reach without wasting budget on the wrong countries
We run Meta and Google as one system: Meta creates demand and reaches the diaspora, Google captures buyers who are already searching. Every naira of spend is tracked from click to inspection to sale, and every lead gets a reply in under 10 minutes.
See packagesMeta Ads, Google Ads, or Both
Meta creates demand and reaches the diaspora. Google captures buyers already searching. Together they cost less with our bundle.
Everything You Need, Done for You
Our Process
Audit & research
We review past campaigns, your projects and your best buyers to decide the right mix of Meta and Google.
Build
We set up tracking, audiences, keywords, creatives and landing pages, ready for launch.
Launch & test
Campaigns go live on both platforms with several audiences and creatives so we learn quickly.
Optimise & scale
We move budget to whichever platform produces cheaper inspections and sales, and report on both.
for Dove Livami from ₦509,575 in ad spend over 30 days
View All Case StudiesPaid Advertising Packages
Choose a starting point. Every package is tailored on your strategy call.
Launch
Meta + Google, one project
- Lead follow-up & booked inspections
- Meta + Google for 1 project
- Up to 2 campaigns per platform
- 6 ad creatives per month
- Monthly report
- Recommended ad spend: ₦400,000+/month
Growth
Most popular for developers
- Lead follow-up & booked inspections
- Meta + Google with retargeting
- Up to 5 campaigns per platform
- 10 ad creatives per month
- WhatsApp lead routing
- Fortnightly calls
- Recommended ad spend: ₦800,000+/month
Scale
Multiple projects or markets
- Lead follow-up & booked inspections
- Meta, Google Search, PMax and YouTube
- Unlimited campaigns
- Diaspora market targeting
- Dedicated account manager
- Weekly reporting
- Recommended ad spend: ₦1,500,000+/month
Bundle prices for Meta + Google together, plus VAT, and lower than buying each platform separately. Ad spend is paid directly to Meta and Google and is not included.
Questions About Paid Advertising
Should I start with Meta or Google?
If people already search for your location or property type (for example 'land for sale in Lekki'), start with Google to catch that demand. If you need to create demand, reach the diaspora or show off a new project visually, start with Meta. Most developers get the best results running both, which is why our bundle saves you money.
How much should I spend on ads?
Most developers start with a monthly ad budget that can produce 30–60 leads, so we can learn quickly. We’ll recommend a figure on your strategy call based on your property prices and goals.
Can you target buyers in the UK, US and Canada?
Yes. We target diaspora audiences by country, language and interests on both platforms, and tailor messaging around trust, payment plans and remote buying.
Do I own the ad accounts?
Yes. Campaigns run in your own ad accounts, so you keep all data and history.
Works Well With
Ready to Get Started with Paid Advertising?
Book a free strategy call and we’ll recommend the right package for your projects.