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Meta Ads (Facebook & Instagram)Meta Ads for Real Estate: Facebook & Instagram
Reach diaspora and local buyers before they start searching. Facebook and Instagram are where Nigerians at home and abroad discover new projects. We run video, carousel and lead ads that build trust, collect qualified enquiries and start WhatsApp conversations, then follow up every lead within 10 minutes.
Getting likes and comments but no buyers?
- Boosted posts reach the wrong people and produce “how much?” comments that go nowhere
- Lead forms full of fake numbers and people with no budget
- Diaspora audiences you can’t target without wasting money on the wrong countries
- Creatives that look like every other developer’s, so buyers scroll past
We build Meta campaigns around your ideal buyer: the right countries, the right interests and creatives that answer the trust questions diaspora buyers ask. Qualifying questions filter out time-wasters, and our team follows up every lead in under 10 minutes.
See packagesEverything You Need, Done for You
Our Process
Buyer research
We define your best buyers, the countries they live in and the questions they need answered.
Creative & setup
We produce ad concepts, build lead forms and WhatsApp flows, and install tracking.
Launch & test
Several audiences and creatives go live so we find the winners fast.
Optimise & scale
We cut weak ads, scale strong ones and report on cost per qualified lead and inspection.
for Dove Livami from ₦509,575 in Meta ad spend over 30 days
View All Case StudiesMeta Ads (Facebook & Instagram) Packages
Choose a starting point. Every package is tailored on your strategy call.
Starter
One project on Meta
- Lead follow-up & booked inspections
- 1 project
- Up to 2 campaigns
- 4 ad creatives per month
- Lead forms or WhatsApp click-to-chat
- Monthly report
- Recommended ad spend: ₦250,000+/month
Growth
Most popular
- Lead follow-up & booked inspections
- Up to 4 campaigns incl. retargeting
- 8 ad creatives per month
- Diaspora targeting (up to 3 countries)
- Lead forms + WhatsApp routing
- Fortnightly calls
- Recommended ad spend: ₦450,000+/month
Scale
Multiple projects or markets
- Lead follow-up & booked inspections
- Unlimited campaigns and projects
- 12+ ad creatives per month
- All diaspora markets
- Advantage+ and catalogue testing
- Dedicated account manager
- Recommended ad spend: ₦1,000,000+/month
Prices are our management fee, plus VAT. Ad spend is paid directly to Meta. Running Google too? Our Paid Advertising bundle costs less than both separately.
Questions About Meta Ads (Facebook & Instagram)
Should I start with Meta or Google?
If people already search for your location or property type (for example 'land for sale in Lekki'), start with Google to catch that demand. If you need to create demand, reach the diaspora or show off a new project visually, start with Meta. Most developers get the best results running both, which is why our bundle saves you money.
Can you target Nigerians living abroad?
Yes. We target by country, language and interests, for example Nigerians in the UK, US, Canada and UAE, and tailor messages around trust, title documents, payment plans and virtual inspections.
Lead forms or WhatsApp: which is better?
Lead forms give more volume; WhatsApp gives warmer conversations. We usually test both and keep what produces more inspections.
Do you create the ads?
Yes. Ad copy and creative direction are included. Our Content Creation service can also shoot property videos and drone footage for your ads.
Ready to Get Started with Meta Ads (Facebook & Instagram)?
Book a free strategy call and we’ll recommend the right package for your projects.